Link Building- Links are your Assets

 

When we get a backlink it means we get a reference from another web page. This is very different from the "outbound" or outgoing links from your page. So, do not confuse between outbound and inbound links. Inbound Link is simply your asset, it is very important in determining the popularity of your web site for search engines like Google and Bing.

Backlinks matter for website ranking

Yes, it is 100% sure that a website cannot rank without inbound links.

Check, why is link building important?

•       Backlinks are the Ranking Factor in Google's #1

•       Backlinks are the Reputation

•       Backlinks point to unique content, that deserves to rank well

•       Backlinks pass credibility

•       Backlinks generate trust

•       Google confirmed that it is not easy to rank well a website without backlinks

•       With the help of backlinks Google is able to find your website.

Acquire Quality Links

Backlinks are a valuable tool for gaining top search engine rankings. Backlinks are counted as a vote from one the site to another, so the more links to your site; the more popular the search engines think your site is. Higher-quality links from authority Web sites are weighted more heavily when ranking your site. So, acquire links from reputable Websites that are popular.

Relevant backlinks are a line of work to increase rankings. Make sure all your links are related in one way or another to your Website. If not, then your site will be penalized in the rankings, which is the opposite of what we are trying to achieve.

Strive for Quality Backlinks

Now, Google announces to crackdown to penalize those websites where you buy links. So, try to avoid link farms or buying links from non-authority sites, as they will only do more harm than good.

Note, it does not matter the number of links you have, the quality of those links matters that you have. It is important to make sure your links appear natural. They do not look like they have been paid for. That is why you must have something of quality to offer others so they will link to your site and increase your search engine rankings.

5-tips to get high-quality Backlinks

We already check about obtaining high-quality links. So, it is important to get to know how to obtain high-quality backlinks. Maybe these methods take time, and then even more time to boost your site’s position in the SERPs. That won’t happen overnight. But these steady methods are proven and ethical for increasing your backlink profile as part of an overall SEO strategy.

Tip 1: Review your current backlink profile.

First, you must review your domain’s current backlink profile. 

you can check them on Ahrefs- It is an industry-standard tool that provides a wealth of information, but there are other platforms also to help you examine your site’s link profile and domain authority. You can also check Majestic, Moz, Small SEO Tools, and more.

Start maintaining a datasheet or a spreadsheet, to record your site’s current link profile. You will need this to track progress over time and your work on your backlinks profile. With the help of this record, you can easily track how many links do you have? What sites are they from? Check their rank and domain authority. check what content is attracting links, and can you capitalize on those keywords?

Tip 2: Create a list of top posts and keywords

You must have a reason why other websites link into your posts. So, your post should be relevant, authoritative, engaging, and unique. Thus, it may be the backdrop of all inbound linking activities. Check through your current website and create a list of your popular content and keyword phrases that bring in the highest traffic levels. You will use these as a springboard for your backlink development efforts.

Tip 3: Add long-form content to your site

 If we talk about long-form content, roughly defined as content over 1,000 words, attracts backlinks. The average Google first page search result contained 1900 words. Check for good content on your own website now that can be expanded into online guides or longer pieces of information. Add images to your content, too. Pages that have infographics ao relevant images have ranked well.

Tip  4: Create a list of websites that you would like to link into your website

Start a guest posting efforts. Basically, Guest posts allow you to add natural backlinks to your website from a wide range of sites. You just pitch an original topic to a webmaster, and if he likes it, you submit your post. In exchange for that, the webmaster links to your website. It is a time taking process to develop content for other sites, so pace yourself or hire a content writer to create guest posts for you. Don’t reuse the existing content or duplicate content; that can hurt both your SEO efforts and the site you are pitching.

Use your folder and spreadsheet to develop a list of websites that you’d ideally like to link to your site. Find the contact information for the website owner or contact details, and add that to your spreadsheet.

Tip 5: Always Pitch your best content to websites

You can also obtain backlinks via email to the website owner. You can target the website list with a pitch to link your content. If the content is good and relevant enough to their sites' target audience, they may consider your request. Provide them with anchor keyword phrases you’d like to have linked into your site, and be patient. They may take weeks to respond.

Final Thoughts

We know this does not sound like a walk in the park, but luckily there are automatic tools like Link Alerts that can help you stay on track. Using this tool, you will be notified when new backlinks appear. This allows you to react quickly in case of unwanted new backlinks, and thus avoid common SEO techniques like negative SEO attacks.

https://www.linkresearchtools.com/case-studies/link-building-techniques/

https://www.entrepreneur.com/article/347030